Chief Marketing and Communications Officer #2023-2794
Company: American Association of Immunologists
Posted on: September 19, 2023
Chief Marketing and Communications Officer -With a recent CEO
change and a new strategic plan in process, the is building on its
history as a highly respected scientific society to focus more
externally on serving the field of immunology and related
disciplines while creating more value for members. We are seeking a
forward-looking Chief Marketing and Communications Officer
experienced in change management with expertise in association
membership, marketing, strategic communications, and public
relations to lead AAI into this new era. -Reporting to the CEO as a
senior leadership team member, you will drive AAI's marketing and
communications strategies, building and leading a team of up to
seven professionals (including 3 direct reports). We will look to
you to build a centralized marketing function to support the goals
of every department and orchestrate a higher level of cohesion in
communicating the value of our work and the association, internally
and externally. Your work will deepen engagement with membership
and expand our reach into adjacent and emerging fields, support
revenue growth, and promote the vital role of immunology and
immunologists in broader society. -From vaccine development,
infectious disease control, and public health policy to improving
transplant medicine and cancer treatment, the field of immunology
is foundational to ensuring the health of all Americans and people
around the globe. -How You'll Make an ImpactYou will be on the
ground floor of strategic planning and implementation that will
have long-lasting implications for AAI, the field, and society.
This role requires a high level of engagement with AAI's staff,
members and volunteer leaders, external stakeholders, and vendors.
Key focus areas include:
- Marketing and Communications Strategy. Develop and implement a
cohesive external marketing and communications strategy to ensure
robust awareness of AAI and its programs and services across the
immunology and biomedical research communities, policymakers,
members, potential members, partners, corporate supporters, and
other key audiences as determined by the Council.
- Public Relations. Garner media attention for the association
through intentional outreach, including an ongoing public awareness
campaign to inform and educate key audiences on the connection
between immunology and overall health (vaccines, vitamins,
allergies, etc.) while creating attachment to AAI as a trusted
- Revenue Growth. Work with program and development staff to
cultivate a more business-oriented strategy for optimizing revenue
streams, including maximizing existing programs and services and
exploring new sources of revenue beyond , and (digital media is a
potential high-growth area).
- Team Leadership. Lead and mentor staff to maintain a positive,
productive working environment in alignment with AAI's established
culture of accountability, collegiality, and support. Foster
transparency and trust within the organization. -Work Environment,
Salary, and Benefits -
- You'll enjoy a hybrid work environment with 3 days on-site
weekly at our Rockville, MD, office (moving to 2 days/week in
- The budgeted salary range for this position is $200K - $250K
with an outstanding benefits package including generous PTO and
sick leave, medical, dental, and vision insurance, flexible
spending accounts, retirement with a 10% employer contribution,
disability/life insurance, and employer-paid parking.
- Develop and oversee the execution of marketing and
communications strategies to elevate awareness and understanding of
AAI programs and services among internal and external audiences.
Develop and/or optimize the use of multiple content types and
distribution channels (web, email, social, digital and print
advertising, video). Drive efforts to develop and track KPIs to
ensure strategies are effective.
- Integrate marketing programs across all AAI product and service
lines to achieve revenue goals while also meeting the needs of
members and other stakeholder communities. Strengthen
organizational capacity to deliver operational excellence and
efficiency across all marketing disciplines and channels.
- Lead and/or support external communications strategies and
programs to raise awareness of immunology and its central role in
- Drive innovative development practices to ensure membership
participation and engagement through year-long recruitment and
- Identify and oversee market research and analysis efforts to
define the universe of potential members, identify member/audience
needs, and translate findings into strategies to advance AAI's
- Identify strategic growth options for the association's revenue
diversification efforts. Assess member and customer needs, align
those with market opportunities, and collaborate to operationalize
short and long-term business strategies.
- Provide support for AAI committees relevant to areas of
- Develop and maintain budgets for areas of responsibility in
conjunction with AAI's finance team.
- Under the direction of the CEO, keep the AAI Council informed
and updated on issues for which this position has oversight.
Participate in Council meetings, including travel, as required.
- Bachelor's degree in marketing, communications, or related
field and 5 or more years in a senior level marketing,
communications/PR, or member experience position in a scientific or
healthcare membership organization or 10 or more years in
progressive roles in scientific or healthcare membership
organizations, with at least 5 years in a senior level marketing,
communications/PR, or member experience position.
- Experience in staff development to build and nurture strong
teams of qualified professionals to execute on strategy.
- Experience in, or exposure to, membership growth and/or
- A proven track record of creating and executing marketing
and/or communications strategies supporting an association's entire
brand and individual programs and services. Knowledge of content
management, audience engagement, and revenue generation through
- Experience using market analysis and indicators to develop new
products, programs, or services.
- Knowledge of customer databases, including AMS, CMS, CRM, and
marketing automation systems.
- A deep commitment to DEAI, broadly defined, and a high degree
of self-awareness and transparency.
- Excellent interpersonal and communications skills, including
oral and written communication and an engaging presentation
- Experience with media relations is a plus. -About UsThe
American Association of Immunologists is an association of
professionally trained scientists from all over the world dedicated
to advancing the knowledge of immunology and its related
disciplines, fostering the interchange of ideas and information
among investigators, and addressing the potential integration of
immunologic principles into clinical practice. The association
serves its members by providing a center for the dissemination of
information relevant to the field and its practices, organizing and
sponsoring educational and professional opportunities, planning and
presenting scientific meetings, addressing membership-derived
issues and opinions, and responding to important funding and policy
challenges. AAI owns and publishes -The Journal of Immunology, the
largest and most highly cited journal in the field, as well as
-ImmunoHorizons, an open-access, peer-reviewed journal dedicated to
the science of immunology. -To ApplyWe encourage you to apply even
if your experience is not a 100% match with the position
description; we will consider people from a variety of backgrounds
and career experiences. -Use the "Apply" button on this page or
simply email your resume to Aileen Hedden at with "AAI - CMCO
#2023-2794 ASAE" as the subject of the email. -Please note: The
budgeted salary range for this position is $200K - $250K. -Job
responsibilities are similar to the following positions: Chief
Marketing and Engagement Officer, Chief Membership Officer, Chief
Communications Officer, Chief Marketing Officer, VP of Marketing
and Communications, VP of Membership and Engagement. -Staffing
Advisors is committed to reducing bias in every aspect of the
hiring process. We have long recommended a competency-driven
approach to hiring. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, disability, age, veteran
status, or any other basis protected by law.PandoLogic. Keywords:
VP Marketing Communications, Location: Rockville, MD - 20852
Keywords: American Association of Immunologists, Rockville , Chief Marketing and Communications Officer #2023-2794, Other , Rockville, Maryland
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