Content Strategist
Company: Quadrant, Inc.
Location: Rockville
Posted on: June 15, 2022
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Job Description:
Content Strategist
North Bethesda/Remote
MUST:
The Content Strategists job duties include and are not limited to
the following:
5+ years of experience as a Content Strategist
Strong writing skills and knowledge of best practices in Web
writing
Experience with Drupal or WordPress Content Management System
Portfolio that highlights published articles and or web content
Experience in health literacy
Experience developing and implementing content strategies
Experience writing metadata that follows best practices in Search
Engine Optimization as well as experience with Search Engine
Optimization
Ability to create clear content that enhances the user
experience
Bachelors Degree
DUTIES:
The Duties of the Content Strategist include but are not limited to
the following:
Create content for use on digital platforms
Create deliverables including site maps, content inventories, and
governance documents
Update content on existing sites and write content for federal
health websites
Build and create content strategies that achieve client
objectives
Conduct website audits, competitor scans, and audience research to
inform content strategy
Perform content audits to communicate website organization
Perform ROT analyses to determine which content to migrate, revise,
or archive
Conduct user testing to determine that content is tailored to the
needs of audiences and in plain language
Develop user journeys, personas, and lo-fidelity wireframes to
clarify content goals
Create and document taxonomies to categorize content
Conduct Search Engine Optimization audits, reviews, and content
updates
Provide direction on Search Engine Optimization website
improvements
Support he content strategy of a content management systems such as
Drupal or WordPress.
Review a proposed set of Content Type Definitions and identify gaps
where content does not match the current definition
Write metadata that follows best practices in search engine
optimization.
Create client presentations and deliverables and summarize
activities and findings
*Quadrant, Inc. is an equal opportunity and affirmative action
employer. Quadrant is committed to administering all employment and
personnel actions on the basis of merit and free of discrimination
based on race, color, religion, sex, sexual orientation, gender
identity, national origin, protected veteran status, or status as
an individual with a disability. Consistent with this commitment,
we are dedicated to the employment and advancement of qualified
minorities, women, individuals with disabilities, protected
veterans, persons of all ethnic backgrounds and religions according
to their abilities.
Keywords: Quadrant, Inc., Rockville , Content Strategist, Other , Rockville, Maryland
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