Content Strategist

Company: Quadrant, Inc.
Location: Rockville
Posted on: June 15, 2022

Job Description:

Content Strategist

North Bethesda/Remote

MUST:

The Content Strategists job duties include and are not limited to the following:

5+ years of experience as a Content Strategist

Strong writing skills and knowledge of best practices in Web writing

Experience with Drupal or WordPress Content Management System

Portfolio that highlights published articles and or web content

Experience in health literacy

Experience developing and implementing content strategies

Experience writing metadata that follows best practices in Search Engine Optimization as well as experience with Search Engine Optimization

Ability to create clear content that enhances the user experience

Bachelors Degree

DUTIES:

The Duties of the Content Strategist include but are not limited to the following:

Create content for use on digital platforms

Create deliverables including site maps, content inventories, and governance documents

Update content on existing sites and write content for federal health websites

Build and create content strategies that achieve client objectives

Conduct website audits, competitor scans, and audience research to inform content strategy

Perform content audits to communicate website organization

Perform ROT analyses to determine which content to migrate, revise, or archive

Conduct user testing to determine that content is tailored to the needs of audiences and in plain language

Develop user journeys, personas, and lo-fidelity wireframes to clarify content goals

Create and document taxonomies to categorize content

Conduct Search Engine Optimization audits, reviews, and content updates

Provide direction on Search Engine Optimization website improvements

Support he content strategy of a content management systems such as Drupal or WordPress.

Review a proposed set of Content Type Definitions and identify gaps where content does not match the current definition

Write metadata that follows best practices in search engine optimization.

Create client presentations and deliverables and summarize activities and findings

*Quadrant, Inc. is an equal opportunity and affirmative action employer. Quadrant is committed to administering all employment and personnel actions on the basis of merit and free of discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or status as an individual with a disability. Consistent with this commitment, we are dedicated to the employment and advancement of qualified minorities, women, individuals with disabilities, protected veterans, persons of all ethnic backgrounds and religions according to their abilities.

Keywords: Quadrant, Inc., Rockville , Content Strategist, Other , Rockville, Maryland