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Marketo Specialist

Company: TTI of USA, Inc.
Location: Rockville
Posted on: June 6, 2021

Job Description:

The Marketo Specialist will be a key member of the Marketing Operations team responsible for the successful implementation, execution and reporting related to Marketo programs.
Develop and lead a comprehensive portfolio of campaigns. The campaigns will be focused and designed to nurture, engage and convert our prospects. The ideal candidate must possess a passion for using technology to meet the needs of the business and improve processes in a fast paced working environment.

Key Responsibilities
  • Execution of Marketo programs leveraging all Channel Types (Email, Nurture, Events, Online Advertising).
  • Creating reports in Marketo Revenue Explorer by providing closed loop (i.e., ROI) reporting tying Marketings efforts to Sales revenue
  • Provide day-to-day system maintenance and configuration of programs
  • Configure and manage data cleansing and enrichment programs on marketing database
  • Be a strong advocate for Sales/Marketing alignment and use a professional, collaborative approach to develop improved Sales/Marketing alignment and CRM use.
  • Assist in supporting novice Marketo users with questions related to program execution.
Skills:
  • Experience in demand generation, lead nurturing and drip campaigns
  • Can test and analyze workflow, content, Marketo lead scoring and tactics for improvement
  • Extensive knowledge of Marketo, Excel and Salesforce
  • Sharp technical troubleshooting skills and ability to collaborate with development teams to debug issues
  • Strong interpersonal skills and a demonstrated ability to work effectively with creative marketing professionals, product managers, and senior business leaders, including the ability to stay calm under pressure.
  • Strong analytical mindset

Qualifications:
  • Bachelors degree
  • 2+ years of Marketo experience
  • Web development knowledge (JavaScript, jQuery, CSS) a plus

Keywords: TTI of USA, Inc., Rockville , Marketo Specialist, Other , Rockville, Maryland

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