Marketo Specialist

Company: TTI of USA, Inc.
Location: Rockville
Posted on: June 6, 2021

Job Description:

The Marketo Specialist will be a key member of the Marketing Operations team responsible for the successful implementation, execution and reporting related to Marketo programs.
Develop and lead a comprehensive portfolio of campaigns. The campaigns will be focused and designed to nurture, engage and convert our prospects. The ideal candidate must possess a passion for using technology to meet the needs of the business and improve processes in a fast paced working environment.

Key Responsibilities

Execution of Marketo programs leveraging all Channel Types (Email, Nurture, Events, Online Advertising).
Creating reports in Marketo Revenue Explorer by providing closed loop (i.e., ROI) reporting tying Marketings efforts to Sales revenue
Provide day-to-day system maintenance and configuration of programs
Configure and manage data cleansing and enrichment programs on marketing database
Be a strong advocate for Sales/Marketing alignment and use a professional, collaborative approach to develop improved Sales/Marketing alignment and CRM use.
Assist in supporting novice Marketo users with questions related to program execution.

Skills:

Experience in demand generation, lead nurturing and drip campaigns
Can test and analyze workflow, content, Marketo lead scoring and tactics for improvement
Extensive knowledge of Marketo, Excel and Salesforce
Sharp technical troubleshooting skills and ability to collaborate with development teams to debug issues
Strong interpersonal skills and a demonstrated ability to work effectively with creative marketing professionals, product managers, and senior business leaders, including the ability to stay calm under pressure.
Strong analytical mindset

Qualifications:

Bachelors degree
2+ years of Marketo experience
Web development knowledge (JavaScript, jQuery, CSS) a plus

Keywords: TTI of USA, Inc., Rockville , Marketo Specialist, Other , Rockville, Maryland

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