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Business and Market Analytics Manager

Company: Latitude, Inc.
Location: Rockville
Posted on: June 6, 2021

Job Description:

Key Responsibilities:

  • Identify, design and execute primary market research & integrated analytics 
  • Lead the development and implementation of primary research in support of objectives. Market research areas of focus may include professional, consumer, IDN/account, sales or payor research including developmental, evaluative and exploratory research.
  • Leverage disparate data sources to address key business questions and uncover business opportunities 
  • Develop new insights and actionable recommendations and influence business partners at all levels to incorporate in decision making and actions
  • Manage story development and presentation of analytical solutions to ensure stakeholder buy-in
  • Ensure seamless integration of research and analytics to evaluate business performance and impact of marketing and sales tactics.
  • Identify and develop key metrics to measure and monitor performance through automated dashboards.
  • Leverage and manage external partners to support internal efforts, where appropriate
  • Drive focus and innovation through objective research and analyses and the integration of insights enabling organizational decision making and action.
  • Champion the development and implementation of primary research and analytics approaches and methods that are innovative, drive efficiencies, and contribute to broader sharing of best practices.
  • Demonstrate leadership courage in order to set boundaries and ensure time is spent on the most critical/ high value projects


Qualifications

Education:

  • A minimum of a BA/BS is required

Experience and Skills:

Required:

  • A minimum of 5 years relevant business experience in business analytics, market research, intelligence, sales, strategic planning, management consulting required
  • Ability to partner across the commercial organization to translate insights or analytics into actionable recommendations
  • Experience shaping and influencing organizational decision-making
  • Knowledge across and ability to identify the best market research approach and execute across a broad spectrum of market research methodologies
  • Knowledge of advanced and innovative market research methodologies and approaches
  • Strength in storytelling, data visualization and developing effective presentations
  • High degree of intellectual curiosity
  • Strong learning agility and demonstrated success solving ambiguous business issues
  • Proficiency with all Microsoft applications (Excel, Word, PowerPoint, etc.)

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Keywords: Latitude, Inc., Rockville , Business and Market Analytics Manager, Other , Rockville, Maryland

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