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Vice President Brand Performance

Company: Choice Hotels International, Inc.
Location: Rockville
Posted on: September 12, 2020

Job Description:

In the hospitality industry, people matter.

At Choice Hotels, we welcome and respect your voice while fostering a culture that empowers you to learn, grow, and make an impact. We are at an exciting intersection of the hospitality and franchising sectors, fueled by the power of technology.

When you #MakeItYourChoice, you will have the environment, the tools, and momentum to drive your career and organizational success.

The Vice President, Brand Performance is a results-driven position with success measured by hotel and brand performance metrics. The leader will be responsible for driving the success of the overall Cambria brand through unit level property performance initiatives as well as the identification and implementation of operational policies and procedures for consistent execution across the portfolio. The leader must be effective in building relationships across multiple internal and external stakeholder groups to identify and implement areas for continued brand and category growth at both the top line and GOP levels. The role will be responsible for Management Company certification, selection and partnership in achieving business and brand objectives.

The successful leader will have metric accountability for portfolio performance including guest satisfaction, Owner retention, total revenue, RPI and GOP. The position will work across the matrixed organization in partnership with Revenue Management, Loyalty, Marketing, Technology, Procurement and Distribution to drive overall revenue growth, including F&B. The role will work with the Business Intelligence Group (BIG) to develop performance metrics and data capture aligned with Choice Hotels’ strategic objectives. The role will be responsible for ongoing, continuous improvement of the brand experience for guest impact and retention, financial performance and operational consistency.

Additionally, for wholly-owned hotels, accuracy of forecasting revenue and operating costs – including costs below GOP to EBITDA—and all capital planning are priorities.

SKILLS, EDUCATIONAL BACKGROUND AND EXPERIENCE

Bachelor’s Degree required/Master’s Degree Strongly Preferred

15+ years of operational experience with a major hotel group and/or hotel management company including on property (GM) and above property leadership roles

Significant success in developing and implementing effective strategies for positive change and enhanced profitability

P&L responsibility for a multi-unit portfolio

Excellent communication skills – both verbal and written

Significant experience in process development, management and measurement

Strong analytical skills

Expertise in leading cross-functional team in matrixed organization

Dynamic and highly intelligent leader who inspires confidence and credibility throughout the organization

Must have strong organizational influence, motivation and consensus building skills

Ability to leverage data for fact-based decision-making

Drive for results

Ability to understand and apply technology and related tools

Fully proficient in Microsoft Word, Excel, PowerPoint, Access, Outlook

Must be able to uphold Choice’s Values – performance excellence, sense of urgency, innovation, inclusion & diversity, integrity & trust, customer focus, accountability and respect

Flexibility in creating and making changes or re-directing initiatives to continuously improve the strategy and organization, showing comfort with change management and working in a matrix-based organization

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Posted 4 Days Ago

Full time

R12798

About Us We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Keywords: Choice Hotels International, Inc., Rockville , Vice President Brand Performance, Other , Rockville, Maryland

Click here to apply!

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