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Head of Ascend Collection, Director

Company: Choice Hotels International, Inc.
Location: Rockville
Posted on: September 12, 2020

Job Description:

In the hospitality industry, people matter.

That's why here at Choice Hotels we're always looking for exceptional people - people who will challenge us, make our team more creative, more innovative and stronger through diverse perspectives and experiences. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done - and done well.

At Choice, we are looking for employees to connect the world through the power of hospitality - and we offer personal and professional growth, the ability to contribute, to make a positive difference in the workplace and your community and the opportunity to thrive. Choice brings together people, brands, and technology to enable success.

The role…

This position will evolve and effectively communicate the Ascend Collection Value Proposition to guests, owners, and operators. The successful candidate will partner with operations to support owner/operator engagement to drive hotel performance, collaborate with marketing and distribution to grow top line revenue and work with development to attract new investment to the collection. The leader is charged with leveraging Choice Hotels matrixed, organizational resources to grow the portfolio and drive brand performance, establishing, and executing the brand strategy.

A successful candidate will have strong analytical skills, business savvy, enjoy a high energy, fast paced work environment, while being extremely organized and have the ability to project manage multiple workstreams. The candidate will be resilient and highly flexible possessing a passion for turning opportunity into action. The leader must possess a growth mind set and have an insatiable curiosity about the customer, macrotrends and the competition. The role will be responsible for developing the annual brand plan.

What you will do…

Responsible for brand programs development and implementation including communications cascade with Choice communications team

Craft compelling business cases for consistent delivery of brand initiatives in partnership with Operations.

Measure and manage brand initiatives for success.

Design and execute an annual ASCEND Brand plan in alignment with the long-range plan, focused on driving unit growth, LTR and Owner satisfaction/retention.

Gain enterprise actionable buy in and implement applicable RACI across organization.

Measure and manage for brand growth opportunities translating big data into insights and relevant, profitable brand programs.

Work to evolve and implement brand framework to ensure brand remains relevant for target consumer to drive brand growth. Serve as brand champion with multiple stakeholder groups

Skills you have..

5 plus years of successful hotel experience as a requirement with a proven track record of driving revenue specifically tied to a strategic plan.

Must have exceptional leadership skills. Includes ability to create a compelling vision, demonstrate flexibility in approach; influence and motivate others to achieve desired results; ability to address difficult issues.

Must have strong business and financial acumen skills that include sound knowledge of the business economics. Able to develop business case and effectively communicate the benefits

Must be an energized self-starter who can work independently; comfortable challenging organizational norms and accepted thinking to improve effectiveness.

Think and act as a company-wide leader; promote and build teamwork ACROSS individual departments.

Strong executive presence – able to sell ideas and influence persuasively, settling differences and winning concessions without damaging relationships; can be both direct and forceful while remaining diplomatic.

Results oriented; delivers results under difficult conditions and demonstrates balanced judgment under pressure.

Strong communication skills – includes oral (one on one and presentations to large audiences) and written.

Proficiency with Microsoft Word, Excel, and PowerPoint.

Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.

Travel required, 20% of time

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Posted 30+ Days Ago

Full time

R12749

About Us We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Keywords: Choice Hotels International, Inc., Rockville , Head of Ascend Collection, Director, Other , Rockville, Maryland

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