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Senior Director of Marketing - American Kidney Fund #2022-2742

Company: Staffing Advisors
Location: Rockville
Posted on: November 18, 2022

Job Description:

Senior Director of Marketing
Kidney disease affects more than 1 in 7 U.S. adults - 37 million Americans. It is the fastest growing non-contagious disease, and it has an enormous impact on patients and families. With breakthroughs in research and treatment and developments in policy action, this is an exciting time to work for the American Kidney Fund (AKF) and make a real impact in the lives of patients and their families. AKF offers an unmatched scope of programs that support people wherever they are in their fight against kidney disease - from prevention through post-transplant living. Join our team as Senior Director of Marketing to become a respected leader at AKF and work at the forefront of saving and changing lives.
The Work You'll Do

  • Report to and work closely with the Chief Communications and Marketing Officer to develop and implement AKF's annual marketing strategy to deepen engagement with our fundraising, patient education, and advocacy programs, advance relationships with corporate sponsors, and demonstrate AKF's unique value to the nephrology community. This is a hands-on role in which you will have creative flexibility, and your vision will be well-supported by our Executive Team.
  • As a member of the Leadership Team, you'll frequently interact with AKF's CEO and senior leaders, offering insights, feedback, and strategic advice, while building strong relationships with colleagues across the organization to further the success of our mission.
  • You will collaborate closely with your colleague, the Senior Director of Communications, who handles media, manages our PR firm, and produces messaging, to produce integrated marketing communications.
  • As an experienced supervisor who is an outstanding leader, you'll be a mentor and colleague to a talented and high-performing team of seven employees, leveraging their skills and ideas to energize their performance, nurture their professional growth and meet and exceed our objectives.

    Work Environment, Salary, and Benefits

    • You'll enjoy a hybrid work schedule, with between two and four days per month in our North Bethesda, MD, office across from Pike and Rose. You'll telework the remainder of the month. Occasional out-of-town travel is required (less than 5%).
    • The budgeted salary range for this position is $140K - $150K, with the potential for raises and bonuses through annual performance reviews. AKF offers a comprehensive benefits plan that includes matching 403b retirement plan, health, dental, vision and life insurance, short- and long-term disability, flex spending, and generous leave.
    • Additional perks include paid parking at our underground garage, Metro subsidies, employee-led recognition and social events throughout the year, shorter workdays on Fridays, and a culture that embraces diversity, equity and inclusion and emphasizes the importance of working together as a staff to continue making the organization a great place to work.

      About AKF
      The American Kidney Fund fights kidney disease on all fronts as the nation's leading kidney nonprofit - no kidney organization impacts more lives than AKF. We are grateful to our big-hearted donor community that makes all of this work possible. From prevention through post-transplant living, we are proud to be there by the sides of patients through every challenge that comes their way.
      AKF's vision is a world without kidney disease. Until that day comes, we believe that every kidney patient should have access to health care, and every person at risk for kidney disease should be empowered to prevent it. Ninety-seven cents of every dollar we spend goes to patients and programs.
      What's Attractive to the Right Candidate?

      • Your role will make a significant impact in the lives of people living with kidney disease and their families.
      • This is an exciting time in the kidney space, as researchers are developing breakthrough treatments. At AKF, we are working to ensure the patient voice is heard in the research and policy spaces.
      • AKF is among the most trusted sources of kidney health information. Patients turn to us to learn how to cope with the disease and attain better health outcomes. We touch more patient lives than any kidney nonprofit, and among our programs provide financial assistance that allows low-income patients to access health care. More than 7% of all kidney transplants each year occur because of AKF financial assistance. And we have access to the population we are impacting, so we can truly measure our success.
      • We are financially strong and eager to embrace data-driven, creative digital strategies. You will have the full support of the organization and the resources you need to ensure success.
      • You are joining a strong team of diverse, open, collaborative, and supportive colleagues who care deeply about our mission, the people we serve, and each other. The organization is led by a national board of trustees that is appropriately engaged, experienced, supportive, and appreciative of the team.
      • AKF is the only health nonprofit included in Charity Navigator's list of the top 10 charities with the most consecutive 4-star ratings-20 years running. We are also proud of being named the past two years as one of the NonProfit Times' Top 50 Nonprofit Employers in the United States.


        • A Bachelor's degree or higher in marketing, communications, or a related field, and 10 years of progressive nonprofit marketing experience, including budgeting and strategic planning, are required. At least 3-5 years of supervisory experience is required.
        • Proficiency in Microsoft Office and Adobe Creative Suite. Familiarity with Drupal and experience with CRMs and eCRMs strongly desired.

          Marketing strategy

          • Build brand awareness and loyalty for AKF to promote the mission, differentiate it from other kidney organizations, and continue to enhance perceptions of AKF among key constituencies, including patients, caregivers, renal professionals, policymakers, and media. Develop and execute strategies to increase the public's engagement with AKF and cultivate relationships with key constituencies. Direct the development and execution of strategic marketing and engagement tactics.
          • Work with the marketing team and the Chief Communications and Marketing Officer to develop the annual marketing operational plan.
          • Work closely with the Director of Content and Brand Strategy to lead the creative vision across AKF and develop ideas and concepts for campaigns and content that have positive, measurable audience impact across multiple channels.
          • Work in cross-functional teams across the organization, providing nonprofit marketing expertise to ensure the success of programmatic and fundraising projects. Ensure brand consistency across print and digital marketing materials, public relations, and event materials.
          • Direct, implement, and assess marketing strategies for the organization's initiatives, including AKF's Kidney Action Week -, Unknown Causes of Kidney Disease project, Living Donor Protection Report Card, other reports, educational programs, patient assistance programs, and special events.
          • Use expertise in nonprofit website best practices to collaborate with the Webmaster and SEO Specialist on continually optimizing for user experience and conversion.
          • Work closely with the Director of Digital Marketing to guide the organization's digital marketing program, including digital brand campaigns, social media, and email marketing. Oversee email and e-newsletter programs, CRM and website optimization projects and graphic design, video content planning, and video production activities.
          • Conduct a biannual brand survey with external vendor and develops and implement recommendations to continually strengthen brand-impact marketing.

            Cross-collaboration activities

            • Serve as a key partner to the development team on fundraising initiatives.
            • Use an understanding of current best practices in online giving and peer-to-peer fundraising to work with the internal team to build and execute a strategy for email, paid search, and display advertising in order to renew and upgrade existing donors and recruit new donors.
            • Play a major role in corporate fundraising. Represent the marketing team in meetings with current and potential corporate funders. Contribute to proposals, help pitch proposals, build marketing strategies for corporate-funded campaigns, and interact with corporate partners.
            • Work closely with the education team to develop multichannel education and awareness campaigns that provide kidney health information.
            • Work closely with the advocacy team to develop campaigns that engage AKF Ambassadors in the organization's policy agenda and grow and engage the AKF Advocacy Network.
            • Oversee the development and production of the annual report, marketing slicks for key programs and services, and other corporate collateral materials.
            • Support the marketing team in managing external vendors for relationship management (CRM), video production, printing, and graphic design.
            • Collaborate with the Senior Director of Communications to ensure consistent strategy and messaging throughout all communications and marketing vehicles.

              Management and operations

              • Supervises a high-performing team that handles brand and content strategy, the CRM and website platforms, digital advertising, sponsor projects, and large-scale email programs.
              • Provides the team with proactive coaching and mentoring to ensure high levels of performance, job satisfaction, and professional growth.
              • Develops, tracks, and closely manages the marketing budget in collaboration with the Director of Digital Marketing and the Director of Content and Brand Strategy.
              • Monitors key performance indicators (KPIs) on marketing efforts across all platforms and provides Chief Communications and Marketing Officer with quarterly updates.

                To Apply
                We encourage you to apply even if your experience is not a 100% match with the position description; we will consider people from a variety of backgrounds and career experiences.
                Use the "Apply" button on this page or simply email your resume to Aileen Hedden at with "AKF - Sr Director of Marketing #2022-2742 SA" as the subject of the email.
                Job responsibilities are similar to the following positions: Director of Marketing, Director of Digital Marketing.
                Please note: The budgeted salary range for this position is $140K - $150K
                Staffing Advisors is committed to reducing bias in every aspect of the hiring process. We have long recommended an evidence-based approach to hiring. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.

Keywords: Staffing Advisors, Rockville , Senior Director of Marketing - American Kidney Fund #2022-2742, Executive , Rockville, Maryland

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