Senior Director of Marketing - American Kidney Fund #2022-2742
Company: Staffing Advisors
Posted on: November 18, 2022
Senior Director of Marketing
Kidney disease affects more than 1 in 7 U.S. adults - 37 million
Americans. It is the fastest growing non-contagious disease, and it
has an enormous impact on patients and families. With breakthroughs
in research and treatment and developments in policy action, this
is an exciting time to work for the American Kidney Fund (AKF) and
make a real impact in the lives of patients and their families. AKF
offers an unmatched scope of programs that support people wherever
they are in their fight against kidney disease - from prevention
through post-transplant living. Join our team as Senior Director of
Marketing to become a respected leader at AKF and work at the
forefront of saving and changing lives.
The Work You'll Do
- Report to and work closely with the Chief Communications and
Marketing Officer to develop and implement AKF's annual marketing
strategy to deepen engagement with our fundraising, patient
education, and advocacy programs, advance relationships with
corporate sponsors, and demonstrate AKF's unique value to the
nephrology community. This is a hands-on role in which you will
have creative flexibility, and your vision will be well-supported
by our Executive Team.
- As a member of the Leadership Team, you'll frequently interact
with AKF's CEO and senior leaders, offering insights, feedback, and
strategic advice, while building strong relationships with
colleagues across the organization to further the success of our
- You will collaborate closely with your colleague, the Senior
Director of Communications, who handles media, manages our PR firm,
and produces messaging, to produce integrated marketing
- As an experienced supervisor who is an outstanding leader,
you'll be a mentor and colleague to a talented and high-performing
team of seven employees, leveraging their skills and ideas to
energize their performance, nurture their professional growth and
meet and exceed our objectives.
Work Environment, Salary, and Benefits
- You'll enjoy a hybrid work schedule, with between two and four
days per month in our North Bethesda, MD, office across from Pike
and Rose. You'll telework the remainder of the month. Occasional
out-of-town travel is required (less than 5%).
- The budgeted salary range for this position is $140K - $150K,
with the potential for raises and bonuses through annual
performance reviews. AKF offers a comprehensive benefits plan that
includes matching 403b retirement plan, health, dental, vision and
life insurance, short- and long-term disability, flex spending, and
- Additional perks include paid parking at our underground
garage, Metro subsidies, employee-led recognition and social events
throughout the year, shorter workdays on Fridays, and a culture
that embraces diversity, equity and inclusion and emphasizes the
importance of working together as a staff to continue making the
organization a great place to work.
The American Kidney Fund fights kidney disease on all fronts as the
nation's leading kidney nonprofit - no kidney organization impacts
more lives than AKF. We are grateful to our big-hearted donor
community that makes all of this work possible. From prevention
through post-transplant living, we are proud to be there by the
sides of patients through every challenge that comes their way.
AKF's vision is a world without kidney disease. Until that day
comes, we believe that every kidney patient should have access to
health care, and every person at risk for kidney disease should be
empowered to prevent it. Ninety-seven cents of every dollar we
spend goes to patients and programs.
What's Attractive to the Right Candidate?
- Your role will make a significant impact in the lives of people
living with kidney disease and their families.
- This is an exciting time in the kidney space, as researchers
are developing breakthrough treatments. At AKF, we are working to
ensure the patient voice is heard in the research and policy
- AKF is among the most trusted sources of kidney health
information. Patients turn to us to learn how to cope with the
disease and attain better health outcomes. We touch more patient
lives than any kidney nonprofit, and among our programs provide
financial assistance that allows low-income patients to access
health care. More than 7% of all kidney transplants each year occur
because of AKF financial assistance. And we have access to the
population we are impacting, so we can truly measure our
- We are financially strong and eager to embrace data-driven,
creative digital strategies. You will have the full support of the
organization and the resources you need to ensure success.
- You are joining a strong team of diverse, open, collaborative,
and supportive colleagues who care deeply about our mission, the
people we serve, and each other. The organization is led by a
national board of trustees that is appropriately engaged,
experienced, supportive, and appreciative of the team.
- AKF is the only health nonprofit included in Charity
Navigator's list of the top 10 charities with the most consecutive
4-star ratings-20 years running. We are also proud of being named
the past two years as one of the NonProfit Times' Top 50 Nonprofit
Employers in the United States.
- A Bachelor's degree or higher in marketing, communications, or
a related field, and 10 years of progressive nonprofit marketing
experience, including budgeting and strategic planning, are
required. At least 3-5 years of supervisory experience is
- Proficiency in Microsoft Office and Adobe Creative Suite.
Familiarity with Drupal and experience with CRMs and eCRMs strongly
- Build brand awareness and loyalty for AKF to promote the
mission, differentiate it from other kidney organizations, and
continue to enhance perceptions of AKF among key constituencies,
including patients, caregivers, renal professionals, policymakers,
and media. Develop and execute strategies to increase the public's
engagement with AKF and cultivate relationships with key
constituencies. Direct the development and execution of strategic
marketing and engagement tactics.
- Work with the marketing team and the Chief Communications and
Marketing Officer to develop the annual marketing operational
- Work closely with the Director of Content and Brand Strategy to
lead the creative vision across AKF and develop ideas and concepts
for campaigns and content that have positive, measurable audience
impact across multiple channels.
- Work in cross-functional teams across the organization,
providing nonprofit marketing expertise to ensure the success of
programmatic and fundraising projects. Ensure brand consistency
across print and digital marketing materials, public relations, and
- Direct, implement, and assess marketing strategies for the
organization's initiatives, including AKF's Kidney Action Week -,
Unknown Causes of Kidney Disease project, Living Donor Protection
Report Card, other reports, educational programs, patient
assistance programs, and special events.
- Use expertise in nonprofit website best practices to
collaborate with the Webmaster and SEO Specialist on continually
optimizing KidneyFund.org for user experience and
- Work closely with the Director of Digital Marketing to guide
the organization's digital marketing program, including digital
brand campaigns, social media, and email marketing. Oversee email
and e-newsletter programs, CRM and website optimization projects
and graphic design, video content planning, and video production
- Conduct a biannual brand survey with external vendor and
develops and implement recommendations to continually strengthen
- Serve as a key partner to the development team on fundraising
- Use an understanding of current best practices in online giving
and peer-to-peer fundraising to work with the internal team to
build and execute a strategy for email, paid search, and display
advertising in order to renew and upgrade existing donors and
recruit new donors.
- Play a major role in corporate fundraising. Represent the
marketing team in meetings with current and potential corporate
funders. Contribute to proposals, help pitch proposals, build
marketing strategies for corporate-funded campaigns, and interact
with corporate partners.
- Work closely with the education team to develop multichannel
education and awareness campaigns that provide kidney health
- Work closely with the advocacy team to develop campaigns that
engage AKF Ambassadors in the organization's policy agenda and grow
and engage the AKF Advocacy Network.
- Oversee the development and production of the annual report,
marketing slicks for key programs and services, and other corporate
- Support the marketing team in managing external vendors for
relationship management (CRM), video production, printing, and
- Collaborate with the Senior Director of Communications to
ensure consistent strategy and messaging throughout all
communications and marketing vehicles.
Management and operations
- Supervises a high-performing team that handles brand and
content strategy, the CRM and website platforms, digital
advertising, sponsor projects, and large-scale email
- Provides the team with proactive coaching and mentoring to
ensure high levels of performance, job satisfaction, and
- Develops, tracks, and closely manages the marketing budget in
collaboration with the Director of Digital Marketing and the
Director of Content and Brand Strategy.
- Monitors key performance indicators (KPIs) on marketing efforts
across all platforms and provides Chief Communications and
Marketing Officer with quarterly updates.
We encourage you to apply even if your experience is not a 100%
match with the position description; we will consider people from a
variety of backgrounds and career experiences.
Use the "Apply" button on this page or simply email your resume to
Aileen Hedden at email@example.com with "AKF - Sr
Director of Marketing #2022-2742 SA" as the subject of the
Job responsibilities are similar to the following positions:
Director of Marketing, Director of Digital Marketing.
Please note: The budgeted salary range for this position is $140K -
Staffing Advisors is committed to reducing bias in every aspect of
the hiring process. We have long recommended an evidence-based
approach to hiring. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, disability, age, veteran
status, or any other basis protected by law. This position may
require pre-employment screening potentially including a criminal
background check, verification of academic credentials, licenses,
certifications, and/or verification of work history.
Keywords: Staffing Advisors, Rockville , Senior Director of Marketing - American Kidney Fund #2022-2742, Executive , Rockville, Maryland
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