Senior Manager, MarTech

Company: Choice Hotels International, Inc.
Location: Rockville
Posted on: August 5, 2022

Job Description:

Who are we looking for?Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Senior Manager, MarTech in the Loyalty, Promotion & Relationship Marketing department. Our loyalty team attracts and retains over 52 million Choice Privileges members, driving the strategic direction of our award-winning loyalty program, supporting communications, and establishing partnerships that our guests love. As a key member of our Loyalty organization, you will play a critical role in driving revenue through best-in-class communication delivery strategies, leading Choice's technical marketing operations as well as leveraging Choice's multi-channel cloud-based marketing platform to create and enhance marketing data.Are you a critical thinker with strong project management skills and a passion for marketing technology? We invite you to apply today for our Senior Manager, MarTech role today and #MakeItYourChoice.Your Responsibilities Marketing Technology Platform AutomationManage the creation and execution of marketing campaign logic, promotional logic, and distribution across Choice channelsEnsure business teams are configuring automations to maximize delivery, and reduce customer unsubscribes and fatigueCollaborate with digital and technical teams to ensure promotions and campaigns are configured across systems and undergo proper QACustomer Data InitiativesDefine and lead ongoing strategy to improve MarTech database health and performanceLead initiatives to utilize data across disparate Choice data sources to facilitate business teams with multi-channel segments and strategyUtilize platform data and analytics capabilities to facilitate business teams with reporting capabilities and customized dashboardsMarketing Capabilities and Strategic Platform RoadmapParticipate in the Marketing Technology steering committees, and aligning with teams to ensure uses cases are implemented and business objectives are achievedResearch current Marketing Technology trends, emerging platforms and capabilities, and competitor actions in order to enhance and develop Choice's own technology platformsLead technical engagements and implementations with vendors to define requirements and timelines for execution on new capabilitiesYour Experience, Skills & Competencies Bachelor's degree in related field marketing or equivalent experienceExcellent communication, both verbal and written, analytical, and people skillsExcellent organizational and project management skillsAbility to manage multiple projects at onceCritical thinking/problem solving skillsDetail and numbers orientedWilling to travelUndergraduate degree in business or marketing or equivalent years of experience3-5 of years' experience in email deployment and data segmentationKnowledge of the hospitality/travel industry helpfulECRM software experience helpfulYour Team This is a leadership role that will report to the Senior Director, Loyalty, Information Management and Franchisee Care Operations. You will lead the Marketing Enablement and Automation team of 4-5 direct reports and collaborate with cross functional departments on a regular basis.Your Work LocationAs our Senior Manager, MarTech, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in Rockville, Maryland. Less than 15 miles from Washington, DC, we're located directly across from the Rockville Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.Right now, our associates in Rockville, MD are working in a hybrid environment, between two-four days per week in the office and working virtually the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.We are focused on safety and wellness in our offices, and as such, as a Choice associate you will be required to disclose your COVID-19 vaccination status and provide a copy of your vaccination card. If you are not vaccinated or elect not to disclose your status, we will require a weekly negative COVID-19 test when working in the office.About ChoiceChoice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 600,000 rooms, in nearly 40 countries and territories as of December 31, 2021, the Choice family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges loyalty program offers members benefits ranging from everyday rewards to exceptional experiences.At our worldwide corporate headquarters in Rockville, Maryland, and technology center in Scottsdale, Arizona, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.About Choice Hotels Financial Performance Choice Hotels International Reports 2021 Fourth Quarter and Full-Year ResultsFull-year domestic RevPAR beat guidance and 2019 levels; new record for net income, adjusted EBITDA and margin; 24% year-over-year increase in full-year domestic franchise agreements.*** This role is not eligible for sponsorship ***Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Keywords: Choice Hotels International, Inc., Rockville , Senior Manager, MarTech, Executive , Rockville, Maryland