Digital Content Manager

Company: The Scientific Consulting Group, Inc.
Location: Rockville
Posted on: August 1, 2022

Job Description:

Consulting firm in Gaithersburg, MD seeks a Digital Content Manager. Position will be based at our client site in Rockville, MD.BackgroundThe NIH Office of AIDS Research (OAR) was created by Congress to oversee, coordinate and manage all NIH HIV-related research. -OAR establishes scientific priorities in the global fight against HIV/AIDS and ensures that U.S. Government research dollars are invested in the areas of highest scientific priority. -OAR receives the total Congressional NIH budget allocation for HIV/AIDS ($3.1 B in FY 21) and distributes funds to the NIH institutes and centers (ICs) which conduct HIV research directly and fund research in the U.S. and internationally. OAR annually solicits input from the scientific community, HIV/AIDS community members and advocates, and other stakeholders to establish scientific priorities and develop its strategic plan. OAR funds research to understand and prevent HIV transmission; to develop effective treatments and interventions for HIV; to discover a cure; and to work on an HIV vaccine. OAR also funds research to treat HIV coinfections and comorbidities, translate discoveries into public health, and advance the NIH HIV/AIDS research agenda. Underpinning across all the HIV research priorities are supporting basic research; addressing health disparities; understanding how social and behavioral factors affect implementation of scientific interventions; and providing training and capacity building in the field. -Scope of work:Digital channels are a primary mechanism through which OAR distributes content. In addition, OAR recently took over the management of the https://hivinfo.nih.gov/ and https://clinicalinfo.hiv.gov/ websites, creating a new need to drive content strategy and planning for these sites and their related platforms. Collectively, OAR currently leverages the following owned digital channels to advance its mission:

• The OAR website, including a director's blog
• OAR email listserv
• OAR Twitter
• The HIVInfo and ClinicalInfo websites and associated social media platforms The Digital Content Manager will guide OAR's digital content strategy across the digital space to drive visibility and understanding of the NIH HIV research agenda and the role of OAR in advancing it.The contractor's role sits within the communications team at OAR and engages with different teams across the office, including external stakeholders when appropriate. -The contractor will work with the Contractor Officer Representative (COR) and other appropriate NIH officials and staff to perform the following: -Task 1: OAR Digital Channels Tasks include, but are not limited to:
  • Work across OAR and its partners, as appropriate, to manage OAR's digital content strategy to deepen engagement and broaden reach. -Serve as an ongoing source of best practices for digital engagement for the communications team and broader OAR staff.
  • Provide strategic input on OAR's use of digital channels, making recommendations on platform selection, content strategy, and new types of content to leverage.
  • Develop and help to maintain a cross-channel editorial calendar for digital content.
  • Coordinate with Operations Team Technical Lead to support all aspects of website management, including the content migration to a new CMS and potential website refresh.
  • Provide short-term recommendations on structure, content, and SEO to align the OAR external website with current best practices and develop a longer-term plan to refresh the look and feel, content, and structure of the OAR external website.
  • Work with existing personnel to assess data analytics and provide and implement recommendations to improve OAR's reach and engagement with key audiences.
  • Draft, as needed, and provide quality control for content-such as web pages, video scripts, social media posts, blogs, and newsletters-for a wide variety of digital platforms in coordination with the broader communications team, in line with SEO and other platform-specific best practices.
  • Provide real-time recommendations on ways to engage audiences through digital platforms.
  • Participate in relevant meetings with NIH and broader federal workgroups on an ongoing basis.
  • Support documentation of team best practices.
  • Participate in the broader communications team's strategic planning activities, providing input on strategies, content, and updates.
  • Additional support depending on OAR's evolving needs. DeliverablesDeliverables include, but are not limited to:
    • Editorial content calendar for digital channels.
    • Short-term recommendations to the Operations Technical Lead for the OAR website and longer-term plan to refresh the look and feel, content, and structure of the OAR website.
    • Ongoing assessment of data analytics and provision of written and verbal recommendations on digital content strategy.
    • Drafting and editing of digital content for a variety of channels.
    • Real-time recommendations on ways to engage audiences through digital platforms.
    • Documentation of team best practices.
    • Input on the broader communications team's strategic planning activities.
    • Participation in relevant communications team and other OAR meetings.
    • Participation in relevant workgroups within NIH and across the Federal government.
    • Additional support depending on OAR's evolving needs. -Task 2: HIVInfo and Clinicalnfo content channels Tasks include, but are not limited to:
      • Help lead the development of marketing plans to expand the reach of each platform's resources to target audiences, including clinicians (ClinicalInfo) and the general public (HIVInfo).
      • Participate on strategic planning with the Operations Team Technical Lead on the evaluation of the HIVInfo and ClinicalInfo websites and mobile apps, making recommendations on both platforms.
      • Work closely with existing personnel to assess data analytics and provide recommendations to improve each platform's reach. Provide strategic input on content strategy, website best practices, digital channel selection.
      • Support the Operations Team Technical Lead regarding implementation of website best practices for both sites, including SEO.
      • Help coordinate and maintain an editorial calendar for both platforms.
      • Review, and draft when needed, a broad range of content in line with SEO and other platform-specific best practices.
      • Participate in regular meetings and conversations with federal staff, contractors and subcontractors on the ClinicalInfo and HIVInfo projects. -Deliverables
        • Marketing plan for each site to expand reach to target audiences.
        • Assessment of data analytics, provision of recommendations, and implementation support.
        • Strategic input on website best practices, including SEO.
        • Editorial calendar for both platforms.
        • Reviews and drafts, as needed, of related content.
        • Participation in regular OAR and partner meetings. -Requirements
          • Bachelor's degree required.
          • Excellent writing and editing skills.
          • Interest in public health.
          • Experienced project manager, with the ability to manage workload, meet deadlines, and multi-task across multiple projects and priorities as those priorities evolve.
          • 10+ years of professional work experience with digital content and digital strategy, including extensive experience in:
          • Content strategy across the digital space, including website, social media platforms, blogs, email marketing
          • Digital content development and the enactment of content marketing strategies
          • Web content best practices, management, and design, including website refreshes/launches
          • The use of SEO to improve organic reach of web content
            • Demonstrated success leveraging data to improve the reach and impact of digital content.
            • Excellent analytical and problem-solving skills.
            • Ability to work cross-functionally with individuals and teams across the office-including senior leadership, technical experts, and the broader communications team-and federal partners.
            • Organized, conscientious individual who nimbly adjusts priorities with little notice, resolving conflicts presented to them with appropriate guidance from senior staff or the COR, and willing to step in wherever the team needs. -Desired:
              • Agency experience a plus
              • Experience in the public health and/or federal space
              • Spanish language skills a plus -Deliverables: In addition to the items mentioned above, the contractor shall:
                • Sign a nondisclosure agreement upon employment.
                • Attend meetings as required by the COR.
                • Submit other reports as required by the COR.Interested candidates should submit resume and cover letter.SCG is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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