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Content Manager- Cyber & Strategic Risk

Company: Deloitte
Location: Rockville
Posted on: June 17, 2022

Job Description:

Manager, Content -- Job Description -- Cyber & Strategic Risk

Deloitte's US Cyber and Strategic Risk is a diverse team of problem solvers, integrators, and architects on a mission to make the world more trustworthy, resilient and secure through our technology enabled security solutions. Our future-forward approach to cybersecurity and risk management enables to navigate a shifting world of risk and opportunity to achieve sustainable business results. Continuous learning, collaboration, innovation and impact fuels our entrepreneurial spirit and shapes the way we create and deliver our products, services and solutions, how we engage our clients and alliances, and how we develop and elevate our people. Our marketing team welcomes T-shaped strategists, creatives, analysts, operators and specialists to work together to strengthen our brand position, promote our value and deliver delightful brand experiences for clients.

The Position

We're looking for a Content Writer and Editor who can bring the perfect mix of writer, strategist, and marketer to our team. In collaboration with stakeholders across the business as well as our internal and external agencies, you will establish and drive a differentiated and unique voice in market to deliver timely, relevant, and impactful go-to-market content, thought leadership, and content campaigns that informs, educates, inspires and drives consideration.

Key Responsibilities

  • Collaborate with Brand Marketing and Demand Generation Lead to define content strategy leveraging in-depth knowledge and research about buyer needs, industry trends, competitor insights, buyer journeys, overarching narrative and position to support business growth objectives
  • Develop and edit white papers, POVs, articles/blogs, executive and technical overview decks, discovery deck/sales scripts, sales sheets, industry-specific one-pagers, brochures, email templates, demos, battlecards, placemats, FAQs, competitor comparison analysis, brochure, qual/case studies, testimonials, explainer videos, solution pages, cyber catalog updates to drive consideration and demand, and positions our brand as industry leading
  • Explore new ways to leverage core messaging in copy; engage in rapid ideation and testing
  • Conduct research on industry-related topics and keywords, and create content that leverages SEO, increases web traffic, and drives client engagement
  • Refine system and processes to establish best practices for developing, delivering, measuring and optimizing high-value content
  • Generate new content ideas; develop and pitch business cases for new investments
  • Partners with Creative SME and Digital Marketing SME on packaging and distribution of content
  • Strict adherence to editorial guidelines
    • 10+ years of professional experience as a tech writer/editor/journalist and/or expert with experience in cybersecurity preferred.
    • 5+ years professional experience in B2B content development and optimization
    • Strong understanding of product/brand positioning and messaging
    • Strong experience developing high-impact marketing materials
    • Expert knowledge of SEO, and editing and proofreading for improved readability
    • Experience hiring and managing agencies and freelance writers
    • Extremely comfortable and adept working in a matrix environment
    • Strong problem solver with a growth/agile mindset
    • Strong data analysis and presentation skills
    • Welcomes and easily adopts feedback
    • Deadline-oriented
    • Phenomenal storyteller
    • BS/BA degree required. Must have portfolio of writing to share
    • Limited immigration sponsorship may be available.
    • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
      How you'll grow at Deloitte, our professional development plan focuses on helping people at every level of their careers identify and use their strengths. We offer opportunities to help sharpen skills in addition to hands-on experience. From on-the-job learning to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law




Keywords: Deloitte, Rockville , Content Manager- Cyber & Strategic Risk, Executive , Rockville, Maryland

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