Social Media Manager

Company: American Speech-Language-Hearing Association (ASHA
Location: Rockville
Posted on: February 25, 2021

Job Description:

ASHA - Rockville
Rockville, MD 20850, USA
Description A. General Description:
ASHA's vision focuses on promoting communication, a basic human right that should be accessible and achievable to all. The Social Media Manager is responsible for planning and implementing ASHA's social media and online community strategies to help support that vision. The individual in this key position will develop social media management initiatives to engage ASHA members, educate the public, strengthen ASHA's brand and promote ASHA products and services.-- --B. Responsibilities:-- Lead the development and maintenance of ASHA's overall social media strategy.--
Maintain and monitor ASHA's social media policies and guidelines.--
Facilitate ASHA's participation in external social networks (e.g. Facebook, Twitter, Pinterest, Instagram, and LinkedIn).--
Strategize and consult with ASHA staff and members about how to leverage relevant social media tools and techniques into their programs and services.--
Measure the effectiveness of ASHA's social media efforts.--
Monitor coverage of ASHA in external social media sites.--
Provide first line review of customer service issues discovered on social media sites and triage the appropriate response with ASHA staff.
Facilitate an internal Social Media Liaison team that supports ASHA's social media strategy.--
Keep up-to-date on the latest trends and best practices in social media.--
Create video and graphic content as needed.-- C. Contacts: The incumbent has contact with: National Office staff at all levels
ASHA leaders, members and consumers who participate in social networks related to CSD.
Outside vendors & consultants
D. Freedom to Act: Incumbent will receive both specific and broad goals from coach. In the implementation of those goals, considerable latitude will be given.
E. Education, Experience, Knowledge, Skills: Knowledge typically acquired through:
B.A. / B.S.
Relevant professional experience in social media and web editing and writing--
Continuing education or coursework in online community and social media strategy --Scope and depth of technical skills/knowledge: 2-3 years of professional experience in online community and/or social media management--
5 years of related professional experience in communications
In-depth experience using social media for organizational communication and community engagement
Experience using a social media management tool (e.g., Sprout Social, HootSuite, etc.)
Experience with Windows operating system, Microsoft Office applications (Word, PowerPoint, Excel), and e-mail/calendaring software
Demonstrated excellence in web writing and editing
Basic video/photo editing and graphics creation --Scope and depth of non-technical skills/knowledge:
Ability to assumes a leadership role in facilitating social media strategy
Strong interpersonal skills
Ability to work independently and anticipate next steps
Ability to handle multiple tasks and deadlines simultaneously
Attention to detail
Excellent communication skills including the ability to convey complex ideas in clear and understandable prose and speech
F. National Office EEO Policy: Our Commitment to Equal Employment Opportunities It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race, sex, national origin, religion, marital status, disability, veteran's status, age, sexual orientation or LGBT status, genetic information, citizenship, or any other factor protected by applicable federal, state, or local laws and ASHA's Bylaws. This policy applies to recruiting, hiring, transfer, promotion, compensation and benefits, upward mobility, training and development, access to facilities, termination, and other personnel actions. Under the direction of the Chief Executive Officer, with a firm commitment from coaches at all levels within the organizational structure of the National Office, affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups, women, persons with disabilities, and Vietnam and disabled veterans within our workforce. This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract. Qualifications Education Required Bachelors or better. Experience Required 5 years: Related professional experience in communications 2-3 years: Professional experience in online community and/or social media management

Keywords: American Speech-Language-Hearing Association (ASHA, Rockville , Social Media Manager, Executive , Rockville, Maryland