Digital Marketing Specialist (Paid Social Media Campaigns, Nonprofit)

Company: The Choice, Inc.
Location: Rockville
Posted on: September 12, 2023

Job Description:

The Choice, Inc. is seeking a Digital Marketing Specialist (Temp to hire) for our client, a national public health nonprofit. The Specialist will work as part of a team to help support the organizations digital marketing program through multichannel campaigns. We are seeking candidates with prior experience utilizing/managing paid social media campaigns, particularly Facebook and Youtube campaigns. These campaigns are mission-critical, as they relay helpful and important information surrounding preventative health, general education, and health equity.An ideal candidate will have:

• Bachelors degree in a related field such as marketing, digital media, or communications.
• At least 3 years of professional experience, including experience managing paid social campaigns
• Previous marketing experience with a nonprofit organization highly preferred
• Exceptional writing and communication skills.
• Ability to commute to Rockville, MD (Occasional in office, a few times a month).Job duties:
  • Help create and manage paid social, search, and programmatic campaigns to support digital strategy.
  • Collaborate with internal teams and agency partners to help develop project strategy, campaign requirements, timelines, content, and creative.
  • Provide overall support to digital project management.
  • Work with the Associate Director of Social Media and Director of Content and Brand Strategy, to ensure campaigns are consistently in alignment with social messaging and brand guidelines.
  • Assist with media buying activities and help manage budget to ensure digital spend efficiency and achieve campaign KPIs.
  • Utilize paid social, Google Ads, SEM, display and/or programmatic advertising, executing campaigns in Google, Facebook, Microsoft, LinkedIn, and/or TwitterThis a temporary to hire opportunity. The office is remote-first, but does require some occasional in office work. In office days are purposeful and meant for team collaboration and strategy planning.

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