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VP, Product Marketing Lead - Commercial Banking

Company: Capital Bank MD
Location: Rockville
Posted on: March 9, 2023

Job Description:

DescriptionAbout UsCapital Bank, N.A. (NASDAQ: CBNK) is the fifth largest bank headquartered in Maryland, serving our communities since 1999. We offer commercial and consumer banking services to clients in the DC metro area, alongside two nationwide lending brands: Capital Bank Home Loans, a premier nationwide mortgage lender and OpenSky, a credit card division that offers and services credit cards nationwide.
With an entrepreneurial mindset, the bank believes capital is the engine that powers communities; helping businesses and people grow through access to capital. Banking on human potential has allowed Capital Bank to flourish financially while serving a mosaic of customers across products, markets, and geographies.
Come join a bank where our employees thrive and are engaged in meaningful work. For the fourth year in a row, American Banker named Capital Bank one of the "Best Banks to Work For" in the U.S.
Marketing at Capital BankThe Marketing team tells the Capital Bank story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers-across Content, PMM, Lifecycle, and Acquisitions-are responsible for acquiring new customers and have a deep understanding of the business. We're a highly cross-functional team and partner most closely with the Product, Sales, and Creative teams to help our prospects and customers grasp how we can help them reach their full potential.
Position PurposeAs the VP Product Marketing Lead - Commercial Banking, you'll be responsible for overseeing marketing for Capital Bank's Commercial Banking Business. You'll be the expert in advising how to grow our customer portfolio, deposit accounts, treasury management, lending, and digital offerings through go-to-market strategies and bundled solutions, as well as identifying new opportunities to expand our market share through ongoing competitive and industry research.
This is a Product Marketing role which demands strategic thinking and hands-on execution in partnership with cross-functional teams. You will ensure product success by deeply understanding and consistently championing the needs of the customer as a representative voice in all discussions and decisions, driving the commercial readiness and helping product achieve business goals.
This highly visible position will give you the chance to explore complex problems, gain insight into strategic priorities that are forefront in the minds of the executive leadership team, and design and implement solutions to deliver real, sustainable impact.
Your day to day:

  • Shape product narratives and customer strategies, including audience definition, end-to-end product positioning, and comms architecture
  • Develop effective go-to-market plans and growth strategies for depository, treasury, and lending products, marketing to businesses across a variety of verticals
  • Produce best-in-class product communications, from marketing campaigns to sales marketing collateral
  • Work closely with product teams, business bankers, and commercial lenders to set strategy for their regions and verticals, and support marketing efforts
  • Drive smart return on investment driven marketing strategies and manage growth at scale.
  • Work among high-performance bankers, designers and product managers in a fast-paced, rapidly growing, hybrid environment
  • Articulate and deliver on the strategy for your product areas
    Education and Experience Required:
    • Bachelor's Degree in a relevant field or equivalent work experience
    • 7+ years demonstrated experience in product marketing with a focus on B2B or B2B2C marketing.
    • Experience working within the financial services or banking industry
      What you need to bring:
      • You lead diverse groups: Proven track record of leading cross-functional initiatives, hitting goals, and succeeding in a complex and fast-moving environment
      • You're a sponge: You read updates, news, announcements, plans, etc., remember details, and can connect the dots across a big company
      • Naturally Curious: If you don't know, you ask. You believe in the "5 Whys?" and seek truth to find the root of challenges. Sometimes you lay awake in bed pondering complex issues
      • Scary-good communicator: Expert at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy. You can also play copywriter.
      • You're organized: You have a system to prioritize, task management comes easy, and make a to-do list every morning after you make your bed.
      • Passion for teaching: You don't just lead training; you care deeply about the improvement of others. You prioritize others' success over your own.
      • Savviness with data: You just go get the data you need and can whip it into an insightful story with no help. You use data to make decisions and drive growth. You have experience running rigorous multivariate testing.
      • Top-notch at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
      • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
      • A "driver" personality: You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
      • Grittiness: You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.
      • Intrapreneurial Approach: You thrive on driving to market quickly, failing fast and learning on the go!
      • Continual learner: You can run most of your own reports, build your own presentations, you ask to be taught vs. ask for a favor.
        Bonus points:
        • Experience using Salesforce, SharePoint
          Additional DetailsThis opportunity offers the flexibility to work in a hybrid working environment.
          Supporting Businesses. Helping People. Strengthening Communities.Capital Bank, N.A. is an E-Verify, Affirmative Action and Equal Opportunity Employer.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Capital Bank MD, Rockville , VP, Product Marketing Lead - Commercial Banking, Advertising , Rockville, Maryland

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