Director of Public Relations
Company: Vector Talent Resources, Inc.
Location: Rockville
Posted on: January 19, 2023
Job Description:
Vector Talent is in search of a Director of Public Relations for
their client in the Rockville, Maryland. The ideal candidate is
fluent in PR agency initiatives and best practices; has a thorough
understanding of how those practices work within and contribute to
larger, integrated marketing strategies; and has a proven track
record of successfully securing results and managing staff and
clients. The Director of PR is a dynamic leader who is committed to
the integrated team mentality and will be a key member of the
leadership team, responsible for sustaining and growing the PR
division's ongoing success.
RESPONSIBILITIES:
- Oversee the agency's PR division, including clients and staff:
Directly manage PR teammates (account managers and account
executives), and monitor individual and team performance to ensure
accountability in meeting internal and client expectations
- Oversee the day-to-day management of PR client accounts,
budgets, strategies, and resources
- Mentor and empower teammates, elevating work developed by team
members by providing guidance and fostering a collaborative
environment
- Cultivate and maintain relationships with key internal and
external parties (staff, clients, referral sources, teaming
partners, peers, media)
- Build and grow the Public Relations account team, attracting
and developing top talent and expanding our offerings
- Execute PR strategies and tactics as needed on behalf of
assigned accounts: Lead and oversee internal planning meetings,
brainstorm sessions, and the development of integrated
communications strategies and media-based communications
plans
- Employ and maintain strong media relations to shape and control
communications that are in line with overall account and company
objectives
- Meticulously track and report budgets
- Lead strategic PR initiatives on behalf of the agency
- Establish, track, and meet annual performance goals
- Oversee and sustain ongoing brand awareness for the firm via
traditional and digital PR channels
- Lead strategic thought-leadership initiatives to increase
awareness of the agency and to maintain and elevate the agency's
brand and credibility in target sectors and across various channels
(e.g., webinars, marketing/speaking events, traditional and social
media amplification)
- Inspire progressive, on-strategy thinking across teams
including creative, marketing, and PR
- Promote and facilitate a culture of collaboration between the
agency and our clients and partners
- Work within and uphold adherence to established agency systems
and protocols to manage personal and team workflows, schedules, and
deadlines; working with leadership team to evaluate, plan, and
implement additional procedures and protocols as needed
- Participate in agency planning and review meetings on behalf of
assigned staff/department
- Contribute to the evolving agency culture, providing new ideas
and insights to help lead the team toward continued integration and
growth
QUALIFICATIONS:
- 10+ years of proven work experience as a PR Manager or in a
similar PR role in a cross-functional agency setting
- 3+ years of experience in a staff-management position
- BA or BS in Public Relations, Communications, Journalism, or a
liberal arts discipline with a strong writing foundation
- Exceptional written and verbal communication
relationship-building skills, and attention to detail
- Excellent presentation skills, with confidence to lead speaking
opportunities
- Proven experience managing staff and clients and providing
mentorship
- Proven ability to prioritize, accountability in meeting
deadlines, and a willingness to take ownership
- Extensive experience using agency digital platforms for
timekeeping, project management, etc.
- Expertise in managing online social campaigns
- Committed to upholding our business ethics and
reputation
- Knowledge of AP style guidelines required
Vector Talent Resources is an Equal Opportunity/Affirmative Action
employer. All qualified candidates will receive consideration for
employment without regard to disability, protected veteran status,
race, color, religious creed, national origin, citizenship, marital
status, sex, sexual orientation/gender identity, age or genetic
information.
Keywords: Vector Talent Resources, Inc., Rockville , Director of Public Relations, Advertising , Rockville, Maryland
Didn't find what you're looking for? Search again!
Loading more jobs...