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Director of Public Relations

Company: Vector Talent Resources, Inc.
Location: Rockville
Posted on: January 19, 2023

Job Description:

Vector Talent is in search of a Director of Public Relations for their client in the Rockville, Maryland. The ideal candidate is fluent in PR agency initiatives and best practices; has a thorough understanding of how those practices work within and contribute to larger, integrated marketing strategies; and has a proven track record of successfully securing results and managing staff and clients. The Director of PR is a dynamic leader who is committed to the integrated team mentality and will be a key member of the leadership team, responsible for sustaining and growing the PR division's ongoing success.

RESPONSIBILITIES:


  • Oversee the agency's PR division, including clients and staff: Directly manage PR teammates (account managers and account executives), and monitor individual and team performance to ensure accountability in meeting internal and client expectations
  • Oversee the day-to-day management of PR client accounts, budgets, strategies, and resources
  • Mentor and empower teammates, elevating work developed by team members by providing guidance and fostering a collaborative environment
  • Cultivate and maintain relationships with key internal and external parties (staff, clients, referral sources, teaming partners, peers, media)
  • Build and grow the Public Relations account team, attracting and developing top talent and expanding our offerings
  • Execute PR strategies and tactics as needed on behalf of assigned accounts: Lead and oversee internal planning meetings, brainstorm sessions, and the development of integrated communications strategies and media-based communications plans
  • Employ and maintain strong media relations to shape and control communications that are in line with overall account and company objectives
  • Meticulously track and report budgets
  • Lead strategic PR initiatives on behalf of the agency
  • Establish, track, and meet annual performance goals
  • Oversee and sustain ongoing brand awareness for the firm via traditional and digital PR channels
  • Lead strategic thought-leadership initiatives to increase awareness of the agency and to maintain and elevate the agency's brand and credibility in target sectors and across various channels (e.g., webinars, marketing/speaking events, traditional and social media amplification)
  • Inspire progressive, on-strategy thinking across teams including creative, marketing, and PR
  • Promote and facilitate a culture of collaboration between the agency and our clients and partners
  • Work within and uphold adherence to established agency systems and protocols to manage personal and team workflows, schedules, and deadlines; working with leadership team to evaluate, plan, and implement additional procedures and protocols as needed
  • Participate in agency planning and review meetings on behalf of assigned staff/department
  • Contribute to the evolving agency culture, providing new ideas and insights to help lead the team toward continued integration and growth

    QUALIFICATIONS:


    • 10+ years of proven work experience as a PR Manager or in a similar PR role in a cross-functional agency setting
    • 3+ years of experience in a staff-management position
    • BA or BS in Public Relations, Communications, Journalism, or a liberal arts discipline with a strong writing foundation
    • Exceptional written and verbal communication relationship-building skills, and attention to detail
    • Excellent presentation skills, with confidence to lead speaking opportunities
    • Proven experience managing staff and clients and providing mentorship
    • Proven ability to prioritize, accountability in meeting deadlines, and a willingness to take ownership
    • Extensive experience using agency digital platforms for timekeeping, project management, etc.
    • Expertise in managing online social campaigns
    • Committed to upholding our business ethics and reputation
    • Knowledge of AP style guidelines required



      Vector Talent Resources is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information.

Keywords: Vector Talent Resources, Inc., Rockville , Director of Public Relations, Advertising , Rockville, Maryland

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