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Content Marketing Strategist (Fully Remote)

Company: Planet Depos
Location: Rockville
Posted on: August 7, 2022

Job Description:

DESCRIPTIONThe Content Marketing Strategist is responsible for overseeing the corporate content strategy - planning, designing, creating, editing and publishing relevant content based on company business objectives. Proficiency in blog writing and editing, editorial calendar management, social media management and sales collateral creation preferred. Additionally, this individual maintains a current understanding of content marketing best practices and applies them to the execution of our marketing campaigns in collaboration with the Director of Marketing. CONTENT MARKETING STRATEGIST ESSENTIAL FUNCTIONS:Establish PD editorial voice, determine content needs and create content to target, message and engage target marketsLead a collaborative process of ongoing content strategy development, editorial calendar management, review processes and other activities related to content lifecycleDevelop and maintain an editorial calendar that aligns with business objectivesSupport the development of national and global marketing campaigns through the creation and editing of content for web, digital, print and social media channelsManage the implementation of highly dynamic email campaigns and progressive, behavior-triggered nurture programsWork collaboratively on email creative development, list management and audience segmentation strategies, as well as technical development, testing, execution, tracking and refinementDevelop and implement A/B testing across email templates to optimize for greater engagement and conversions; instill best practices for email design and deliveryAnalyze email marketing performance, set benchmarks for KPIs, identify trends, and make recommendations for larger scale program improvements and opportunitiesWork with SMEs to write compelling copy for marketing campaigns, including engaging CTAs and landing page copyDevelop new content such as web pages, flyers, brochures, white papers, email blasts, press releases, social posts, etc.Create, edit and manage social media channel posts and engagementTrack, measure and analyze effectiveness of social media channelsOversee content creation of third parties to produce and maintain high-quality marketing collateralEnsure consistency of message across all content channelsConduct content audits to determine gaps in content strategy and provide recommendations for improvement based on metrics and analysisFoster strong engagement and healthy cooperative partnerships with internal stakeholders and SMEs to understand relevant industry trends, customer needs and business goalsResearch and stay up to date on latest development in terms of search engine optimization, content trends and audience behaviorKeep current on emerging technology changes and innovations through formal and informal study, business and professional publication consumption CONTENT MARKETING STRATEGIST LOCATION:Fully Remote (USA)CONTENT MARKETING STRATEGIST COMPENSATION:$60,000 - $65,000 annuallyCONTENT MARKETING STRATEGIST SHIFT:8:00am - 5:00pm EST Monday - Friday

Bachelor's degree in Marketing, Communications, Writing or similar field preferred5 + years of experience in digital content marketing, lifecycle/email marketing strategy and execution, B2B experience preferredExperience with SEO and PPC requiredExperience with email management platformsExperience with content management systemsKnowledge of HTML/CSS is a plusStrong understanding of current digital marketing concepts, strategy, and best practicesOutstanding verbal/written communication, proofreading, editing, interpersonal, and organizational skills, and the ability to work both independently and as a part of a teamPI188009661

Keywords: Planet Depos, Rockville , Content Marketing Strategist (Fully Remote), Advertising , Rockville, Maryland

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