VP, Marketing, Communications & Community Relations - MAS
Company: Kaiser Permanente
Posted on: February 22, 2021
Important Update: In response to the COVID-19 pandemic, Kaiser
Permanente is moving to a virtual recruitment process including
telephone and video interviews to help ensure the health and safety
of our employees, candidates, and communities. Also, some hiring
activities may be delayed or suspended in certain geographic areas
and job categories. For more information on Kaiser Permanente's
response to COVID-19, visit our Resource Center . As a recognized
leader in health care delivery, policy, and technology, we answer
the needs of more than 11 million men, women, and children every
day through the work we do. This mission begins with the passion,
vision, and commitment of our leaders. VP, Marketing,
Communications & Community Relations - MAS Location: Rockville, MD
Job Number: 932990 Date posted: 01/13/2021 Submit Interest
Description: Job Summary:
Reporting to the Regional President, this position has regional
responsibility to achieve the Region's mission and overall business
objectives, with particular focus on the deployment, promotion and
protection of the powerful Kaiser Permanente national brand with
internal and external stakeholders and support of regional
membership growth. The regional Vice President is responsible for
advocating on behalf of the Kaiser Permanente brand with internal
colleagues, external stakeholders, and the media across all
communications channels and vehicles. This position also plays an
important role in working with peers across all Kaiser Permanente
regions and with the national leaders in brand management and
strategy, public relations, community health, marketing and
communications. The regional Vice President directly oversees the
marketing, creative services, community health/community benefit,
corporate/internal communications, advertising, public relations,
external and internal events, and issues management functions for
the Mid-Atlantic region.
The position requires considerable leadership and communications
strategy expertise in a number of key areas including:
Brand strategy to promote the Kaiser Permanente brand and model of
care in Mid-Atlantic.
Advertising strategy for the local market that aligns with national
Executive communications for Mid-Atlantic's regional president and
joint leadership team.
Public relations and media relations with local media and key
Internal communications to engage the region's employees and
physicians in improving performance to meet business
Issues management to protect Kaiser Permanente's brand in
Marketing strategy to achieve membership growth within various
lines of business.
Business strategy to lead and align regional health work with
national areas of focus.
This position has responsibility for providing leadership to the
organization's community relations efforts which includes: the
community benefits programs that fulfill the organization's
charitable mission; community relations to ensure that the
organization is viewed as a committed and enduring neighbor; and as
a civic leader committed to ensuring the economic and social
vibrancy of the Mid-Atlantic region.
--- The incumbent promotes Kaiser Permanente's mission to provide
affordable, high-quality health care services and improve the
health of our members and the communities we serve; through:
marketing and branding activities; implementation of Kaiser
Permanente's Community Health Needs Assessment and execution plans
to support national Common Areas of Focus; internal communications,
public relations and social media, and marketing activities
coordinated with the senior leadership in the Health Plan and the
Medical Group. Principle accountabilities include:
--- Directs and oversees the marketing message, media and
communications strategy and plan needed to deliver the business
goals in Mid-Atlantic. Collaborates with national Advertising on a
proactive media plan to support the region' business goals and
--- Oversees all aspects of regional Community Health plan,
advocacy, and work priorities. Works extensively with both internal
and external stakeholders to impact the health and well-being of
the communities that Kaiser Permanente serves.
--- In conjunction with Chief Financial Officer, oversees Community
Benefit financial portfolio and ensures compliance with national
and regional policies and regulations.
--- Develops and implements a strategic communications plan to
support regional leadership and the regional operating plan.
--- Develops and implements a strategic employee/physician
--- Collaborates with national Communications and Marketing on
--- Manages advertising, public relations, events, sponsorships and
other community engagements, working collaboratively with national
advertising and public relations teams.
--- Oversees issues management and works collaboratively with
National Issues Management
--- Creates strategic linkages, alliances and integration within
principle areas of responsibility, with the Region's other
strategic priorities and in the community in the form of strategic
partnerships to enhance KP's influence, return on investment or
--- Assures effective alignment and coordination of all
communications (face-to-face, online, video and print).
--- Oversees all community relations activities to ensure that the
organization is viewed as a committed and enduring neighbor
--- Coordinates all activities, funding and partnerships to ensure
that the organization is viewed as a civic leader committed to
ensuring the economic and social vibrancy of the Mid-Atlantic
--- Actively participates in the Marketing Executive Leadership
Team, the Enterprise Communications Leadership Team and the
Community Health Executive Committee to bring regional perspective
to the work and help ensure success in every KP region.
--- Ensures that external and internal events and sponsorships
deliver a positive experience, fully reflect the Kaiser Permanente
brand and support the organization.
--- Minimum ten (10) years of experience in progressively
responsible communications, public relations, and/or marketing
roles with a strong understanding of the business needs and
competitive challenges of the health care industry are
--- Advanced degree in a business, communications, or health
License, Certification, Registration
--- Demonstrated deep understanding of community health needs
(preferably in the Mid-Atlantic).
--- A seasoned executive with a sophisticated approach to
motivating employees and peers; demonstrated ability to serve as a
trusted advisor and strong and collaborative leader.
--- Broad knowledge of the technical elements involved in
marketing, communications, public relations, issues management and
Primary Location: Maryland,Rockville,Rockville Regional Offices
Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon-Fri Working
Hours Start: Variable Working Hours End: Variable Job Schedule:
Full-time Job Type: Standard Employee Status: Regular Employee
Group/Union Affiliation: NUE Executives-NUE-Non Union Employee Job
Level: Individual Contributor Job Category: Healthcare / Hospital
Operations Department: Po/Ho Corp - Rgnl Clrng-Mid-Atlantic Hp -
0308 Travel: No Kaiser Permanente is an equal opportunity employer
committed to a diverse and inclusive workforce. Applicants will
receive consideration for employment without regard to race, color,
religion, sex (including pregnancy), age, sexual orientation,
national origin, marital status, parental status, ancestry,
disability, gender identity, veteran status, genetic information,
other distinguishing characteristics of diversity and inclusion, or
any other protected status.
External hires must pass a background check/drug screen. Qualified
applicants with arrest and/or conviction records will be considered
for employment in a manner consistent with federal and state laws,
as well as applicable local ordinances, including but not limited
to the San Francisco and Los Angeles Fair Chance Ordinances.
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