Manager, Business Development and Marketing

Company: Charles E Smith Life Communities
Location: Rockville
Posted on: January 8, 2021

Job Description:

Are you interested in working for a mission driven organization? Are you interested in working for an organization that continues to grow and is dedicated to providing top quality services to its customers? If you are seeking a role that offers you the opportunity to serve as a leader throughout the organization while allowing you to grow personally and professionally, consider a career at Charles E. Smith Life Communities.Charles E. Smith Life Communities (CESLC), Maryland's largest provider of long-term care, independent living, and assisted living services is searching for a reliable, independent and motivated Manager, Business Development and Marketing.Those who are looking to join a highly motivated, growing health facility are encouraged to apply for this position.Our Best in Class Total Rewards package includes market leading compensation and benefits, including affordable, high quality health coverage through Carefirst Blue Cross Blue Shield.Why choose Charles E. Smith Life Communities?

• Experience Matters - Competitive hourly rate based on years of experience
• Employer of Choice - Variety of schedules and shifts available including Full-time, Part-time, and PRN
• Work/Life Balance - Generous Paid Time Off package with carryover annually.
• Various scholarships and tuition reimbursementThe primary purpose of your job position is to support VP, Business Development and Marketing in achieving census growth and conducting new business development efforts for all services provided by Charles E. Smith Life Communities including independent living, assisted living, long-term care, post-acute care and outpatient geriatric services.
  • Work with VP, Business Development and Marketing to develop marketing plan to implement growth opportunities for CESLC.
  • Assist with the development and maintenance of marketing materials and literature and plan and execute internal and external marketing events for all product linesAssist with developing content for ads, collateral, videos, all platforms and applications that will boost brand recognition, customer loyalty, and reputation.
  • Assist in conducting marketing campaigns, interpreting market analytics, providing creative materials to develop content, collaborate with key players in business development, marketing, and communications to drive qualified traffic.
  • Collect, assess, and monitor performance of advertising/ marketing activities to gauge effectiveness of various platforms utilized.
  • Develop, maintain and implement outreach marketing plan. Through outreach, identify opportunities for CESLC to provide new services and develop new referral sources for all CESLC communities.
  • Serve as marketing expert to Executive Directors.
  • Responsible for CRM system and monitoring data integrity.
  • Conduct market update research annually, or more often as needed.
  • Routinely provide market intelligence.Successful candidates will possess a bachelors degree in a related field and three (3) years of experience in a sales setting, preferably senior living related.

Keywords: Charles E Smith Life Communities, Rockville , Manager, Business Development and Marketing, Advertising , Rockville, Maryland